Successful Wine Marketing pdf epub mobi txt 电子书 下载 2024


Successful Wine Marketing

简体网页||繁体网页
Moulton, Kirby S. (EDT)/ Lapsley, James T. (EDT)
Kluwer Academic Pub
2001-3
326
$ 190.97
HRD
9780834219625

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发表于2024-11-24

Successful Wine Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Successful Wine Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Successful Wine Marketing pdf epub mobi txt 电子书 下载 2024



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Successful Wine Marketing explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV). From the basics of understanding the wine consumer, the marketplace, and trends; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, 'Successful Wine Marketing' is the first publication to provide sound, practical information on both wine and business. Completely up to date, with information on Internet marketing, small winery strategies, and so much more, 'Successful Wine Marketing' is a necessary and valuable resource for small and large wineries, wine consultants and distributors, enology departments and associations, trade associations and agents, short courses and professional development courses, graduate and undergraduate wine marketing courses, and some wine retail outlets.

Successful Wine Marketing 下载 mobi epub pdf txt 电子书

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