Public Relations pdf epub mobi txt 電子書下載 2024

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Harrison, Shirley

Thomson Learning College

2000-3

226

$ 50.79

Pap

9781861525475

圖書標籤: 英文原版

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发表于2024-11-11

Public Relations epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Public Relations pdf epub mobi txt 電子書下載 2024

圖書描述

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

Public Relations 下載 mobi epub pdf txt 電子書