Decoding the Social World pdf epub mobi txt 电子书 下载 2024


Decoding the Social World

简体网页||繁体网页
Sandra González-bailón
MIT Press
2018-1-23
256
GBP 24.95
Hardcover
9780262037075

图书标签: communication  网络社会  社科  方法论  technology  科普  社会学  理论/学术   


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发表于2024-11-22

Decoding the Social World epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Decoding the Social World epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Decoding the Social World pdf epub mobi txt 电子书 下载 2024



图书描述

How data science and the analysis of networks help us solve the puzzle of unintended consequences.

Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences―offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit.

González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications―and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

Decoding the Social World 下载 mobi epub pdf txt 电子书

著者简介

Sandra González-Bailón is Assistant Professor at the Annenberg School for Communication, University of Pennsylvania, and Research Associate at the Oxford Internet Institute, University of Oxford.


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Decoding the Social World pdf epub mobi txt 电子书 下载
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更像一个加长版的monograph,不是很深。但是所涉话题写得既专业又漂亮。

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更像一个加长版的monograph,不是很深。但是所涉话题写得既专业又漂亮。

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更像一个加长版的monograph,不是很深。但是所涉话题写得既专业又漂亮。

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更像一个加长版的monograph,不是很深。但是所涉话题写得既专业又漂亮。

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