具体描述
Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.
Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.
From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
· The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
· Why Facebook is the world’s most important modern newspaper
· How advertising critics predicted Donald Trump
· The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
· How Barack Obama and his speechwriters think of themselves as songwriters
· How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
· The French collector who accidentally created the Impressionist canon
· Quantitative evidence that the biggest music hits aren’t always the best
· Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
· Why one year--1991--is responsible for the way pop music sounds today
· Why another year --1932--created the business model of film
· How data scientists proved that “going viral” is a myth
· How 19th century immigration patterns explain the most heard song in the Western Hemisphere
作者简介
Derek Thompson is a senior editor at The Atlantic magazine and a weekly news analyst for NPR's "Here and Now." He was born in McLean, Va., in 1986, and he graduated from Northwestern University, in 2008, with a triple major in journalism, political science, and legal studies. He hasn't done much with the latter two. In 2015, he wrote the cover story "A World Without Work" about the future of jobs and technology. "Hit Makers," his first book on the secret histories of pop culture hits and the science of popularity, comes out in February 2017. He has appeared on Forbes' "30 Under 30" list and Time's "140 Best Twitter Feeds." He lives in Manhattan.
目录信息
读后感
在这个内容创造者最好的时代，很多人坚信“内容为王”，认为只要产品好就不可能不成功。 《大西洋月刊》高级编辑德里克·汤普森（Derek Thompson）在他的新书《热点制造者：浮躁时代里走红的学问》（Hit Makers: The Science of Popularity in an Age ofDistraction）指出，现...
评分怎样才能打造出热门作品？很多人觉得要靠技艺或是运气。《大西洋月刊》（the Atlantic）的撰稿人兼编辑德里克·汤普森（Derek Thompson）认为并非如此。在他的第一本书（Hit Makers）中，汤普森分析了流行文化背后的心理学和经济学，并指出“大热门”（也就是人人议论的东西）...
评分As everybody knows, we live in a fast-paced era. On daily basis, endless new enterprises, new technologies, new stars come out to people's view and part of them disappear swiftly. Derek Thompson analyzes "hit" phenomenons historically as well as those acros...
评分“HBO、美国电影经典频道、福克斯有线电视网、共和唱片、20世纪福克斯、哈珀·柯林斯和其他的流行文化创造公司都是风险投资者。它们评估数不胜数的产品,在不同的潜在流行产品上下赌注。但是,成功是半混沌的,多数的点子都失败了。在理想的状态下,少数的成功足以抵消所有的失败。...
评分As everybody knows, we live in a fast-paced era. On daily basis, endless new enterprises, new technologies, new stars come out to people's view and part of them disappear swiftly. Derek Thompson analyzes "hit" phenomenons historically as well as those acros...
用户评价
读完《Hit Makers》后，我整个人都沉浸在一种复杂的情绪中，既有震撼，又有满足。这本书的文字功底非常扎实，作者的语言精炼而富有表现力，每一个字、每一个词都恰到好处，仿佛经过了千锤百炼。我特别佩服他能够将一个看似宏大或沉重的主题，用一种轻松又不失深度的方式呈现出来。在阅读过程中，我时常被书中的某个细节所打动，那些细腻的情感描绘，那些对生活的热爱，都深深地触动了我。它让我重新审视了许多过去习以为常的概念，并从中看到了全新的可能性。我喜欢作者在书中展现出来的对人性的深刻理解，他并没有简单地对人物进行好坏的评判，而是呈现了人性的多面性和复杂性，这使得书中的人物更加真实可信。这本书给我带来的不仅仅是信息的传递，更是一种情感上的共鸣和精神上的升华。
评分这本书简直太让人惊喜了！一直以来，我都在寻找那种能真正触动我内心深处，又让我对周围世界有了全新认识的书籍，《Hit Makers》无疑做到了这一点。它不是那种简单的消遣读物，而是像一盏明灯，照亮了我之前未曾细想过的角落。作者的叙述方式非常引人入胜，我常常在阅读的过程中，不自觉地放下手中的一切，全神贯注地投入到书中的世界里。那种感觉就像是跟一位老朋友在深夜促膝长谈，分享着最深刻的见解和最真挚的情感。我特别喜欢书中那些充满智慧的观察，它们精准地捕捉到了许多我们生活中习以为常却又意义非凡的细节。读完之后，我发现自己看待很多事物的方式都发生了 subtle 的改变，更加懂得去欣赏那些隐藏在平凡之下的不平凡。这本书给我带来的启发是深远的，它不仅在知识层面让我有所收获，更在精神层面给予了我极大的满足。我迫不及待地想和我的朋友们分享这本书，因为我相信，它也能像点亮我一样，给他们带来同样的惊喜和感悟。
评分这是一本让我爱不释手的书，每次翻开，都仿佛打开了一个全新的世界。《Hit Makers》的魅力在于它能够用一种极其自然的方式，引导读者去思考那些曾经被忽略的问题。我特别欣赏作者的叙事技巧，他能够巧妙地将各种信息、观点和故事线索编织在一起，形成一个既有逻辑性又充满趣味的整体。阅读的过程中，我感觉自己就像是在进行一次探险，不断地发现新的惊喜和有趣的点。书中对于人性的洞察尤其深刻，作者并没有流于表面，而是深入到人物内心的真实想法和情感波动，让我对人类的复杂性有了更深的理解。我喜欢那些充满张力的情节，以及作者在关键时刻做出的恰到好处的留白，这让我在阅读之余，留下了更多的思考空间。这本书给我带来的不仅仅是阅读的乐趣，更是一种精神上的滋养。它让我觉得，原来我们身边有这么多值得我们去关注和品味的事物，只是我们自己常常因为忙碌而忽略了。
评分这本《Hit Makers》的书，实在是个让人意想不到的宝藏。刚开始拿起它的时候，我并没有抱太大的期待，觉得可能只是一本流水账式的记录。然而，事实完全颠覆了我的想象！作者的笔触非常有力量，却又带着一种令人舒服的细腻。他能够将复杂的情感和深刻的道理，用最平实、最生动的语言表达出来，仿佛这一切就发生在我的眼前。我常常会在某个章节停下来，反复回味那些句子，试图去理解其中的深意。书中的某些场景，那些细致入微的描绘，让我感觉身临其境，仿佛自己也成为了故事的一部分。这种代入感是很多书难以给予的。而且，作者的观点非常独到，他能从一个全新的角度去审视我们所熟悉的世界，挖掘出那些隐藏在表象之下的真正内核。我喜欢那种在阅读中不断产生“原来是这样！”的顿悟感，而这本书给了我太多这样的时刻。它让我开始反思自己的生活，审视自己的选择，并从中获得了一些宝贵的启示。
评分《Hit Makers》这本书，简直是一股清流，一股能够涤荡心灵的清流。作者的叙事风格非常有个人特色，我从未读过类似的书。他的文字充满了画面感，读起来就像是在看一部电影，每一个场景都栩栩如生，每一个人物都仿佛活生生地站在我面前。我尤其喜欢他处理节奏的方式，时而舒缓，时而紧凑，总是能恰到好处地抓住读者的注意力。这本书让我看到了许多我之前从未关注过的角度，让我对生活有了新的认识和理解。它不仅仅是一本书，更像是一位睿智的朋友，在静静地与我对话，分享他的人生感悟。我享受在阅读中不断发现新的惊喜的过程，那种一点一点揭开面纱，看到更深层含义的喜悦，是无与伦比的。这本书给我带来的启发是多方面的，它让我开始思考，如何才能更好地活在当下，如何才能发现生活中的小确幸。
评分读了3/4突然读不下去了......然后发现读了的内容其实都知道
评分一个合适的创新（不能太前卫也不能太保守），一个有大量消费者的平台，加上重复曝光的流行假象，走红是必然的。这会是流行“热点”，但不一定是“经典”。
评分影响文化的方式没有变过 人类也没有变过 所以虽然媒体形式层出不穷 但是没有一种媒体消灭了另外一种。technology就是旧瓶装新酒 用新的武器解决老的问题。
评分MAYA is a very interesting theory.
评分MAYA is a very interesting theory.
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