圖書標籤: 萬維鋼推薦 思維 營銷 注意力 廣告 傳媒 美國 Attention
发表于2025-03-18
The Attention Merchants pdf epub mobi txt 電子書 下載 2025
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
從兜售萬能蛇油的早期把戲,到統治傢庭閑暇時間的廣播,再到鋪天蓋地都是廣告的電視,又到互聯網、社交網絡崛起無邊際地打探私人隱私,人們的注意力被廉價收集再高價倒手。從這個角度反映瞭美國人民的廣告熱情是由來已久的文化傳統。與實際生活較為貼近,理解上略有隔膜。
評分完全不能被吸引,也許不是書本身不好,隻是內容不足以讓人覺得“有意思,沒想過”,或者在情感上建立鏈接。
評分3.5吧,tim wu的這本書跟之前的master switch風格一直,從傳播技術的演進換瞭個角度來講怎麼gain attention and sell it。但是似乎他自己也沒有理的很順。感覺有一團漿糊,更像是流水賬。思考和有意義的發問少瞭一些。
評分大傢都在爭奪注意力,這是搶大傢時間的戰場。廣告的誕生,媒體的話語權,觀眾的反擊(遙控器)。微博博客搜索引擎都是為瞭你看廣告,新自媒體時代你就是注意力商人,可以發文章可以發自拍。
評分看瞭前麵幾章和後麵幾章,和Dan Schiller比略淺
不夸张的说,现代人生活是被广告包围的,路边的广告牌,公交地铁上,电视,杂志,网页,各种app无不充斥着商品在试图勾起我们的购买欲,吸引我们的注意力。 如果你也和我一样偶尔会好奇,这铺天盖地的广告究竟是怎么开始的,或者你感兴趣免费的电视节目和app到底是如何盈利的...
評分 評分 評分不夸张的说,现代人生活是被广告包围的,路边的广告牌,公交地铁上,电视,杂志,网页,各种app无不充斥着商品在试图勾起我们的购买欲,吸引我们的注意力。 如果你也和我一样偶尔会好奇,这铺天盖地的广告究竟是怎么开始的,或者你感兴趣免费的电视节目和app到底是如何盈利的...
The Attention Merchants pdf epub mobi txt 電子書 下載 2025