01做设计,你准备好了吗
真的有灵感吗 .............................................................................2
用眼睛和手思考 .........................................................................3
没错,这也算设计 ......................................................................7
02客户,请听我对你说
去超市看买东西的人 ................................................................11
瞅准喽,别撞车 .......................................................................12
发传单,你敢吗 .......................................................................15
03跟我走,去设计
给灯插上翅膀 ...........................................................................20
坐下,听我讲故事 ....................................................................34
革命吧,厨房 ...........................................................................45
奔跑的时间 ...............................................................................56
花想有个家 ...............................................................................67
蜡烛,请坐 ...............................................................................80
吸烟案发现场 ...........................................................................91
站住,不许动 .........................................................................103
牙膏那点事儿 .........................................................................112
04看设计请把眼睛眯起来
设计存在即合理 .....................................................................124
大众和小众 .............................................................................125
你被商业了吗 .........................................................................128
一只眼盯着未来 .....................................................................129
05设计,没完没了
为服务而生的设计 ..................................................................136
设计的必由之路——可持续设计 ............................................137
体验才是硬道理 .....................................................................139
大数据到底有多大 ..................................................................142
3D打印的时代要来临了吗 ......................................................144
06再讲几个故事就下课
小合唱·调料罐 .....................................................................151
年年有鱼·开瓶器 ..................................................................153
收音机·香插 .........................................................................155
贪吃鱼·挤核桃器 ..................................................................157
蚂蚁·白板贴 .........................................................................159
小蜜蜂·图钉 .........................................................................161
松果·转笔刀 .........................................................................163
小鱼儿·牙签盒 .....................................................................165
人类臆想·鹦鹉的家 ..............................................................167
雨靴·垃圾桶 .........................................................................169
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