具体描述
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.
THE EVERYTHING STORE will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
作者简介
Brad Stone has covered technology in Silicon Valley for over 14 years, with publications such as Newsweek, The New York Times, and Bloomberg Businessweek.
目录信息
读后感
文/严杰夫 无论从哪个角度望去，亚马逊都可算是企业界的“异数”。这个“异数”最让人难以理解的现象或许是：以亏损之身登陆纳斯达克并不稀奇，但在新兴科技企业中，能持续20年维持低增长却委实不多见；更难得的是，面对这样的低增长，亚马逊创始人杰夫·贝佐斯并没有“心急如...
评分This is a great book introducint Jeff Bezos’ philosophy in different aspects, so this review tries to summarizing them. Attitude to customers Bezos always thinks customer first, and he always wants Amazon to do the same. Also, from the business perspective...
评分在云端，王者真正的秘密武器 亚马逊真正恐怖之处并不在于我们日常看到的电商和kindle，而是AWS（亚马逊的云计算服务），最近亚马逊刚刚拿下GIA（美国中央情报局）的6亿美元大单，让IBM恐慌不已，不仅如此，亚马逊的客户还包括和NASA（美国宇航局）、甲骨文、adobe...
评分书籍在亚马逊的成长过程中起到了很大的作用。它培养了亚马逊的创新能力，帮助亚马逊形成了独特的文化的发展战略。以下列举的是亚马逊的高管和员工们经常阅读的书目，能够帮助读者更好地理解这个公司。 1. [《长日留痕》]（The Remains of the Day），石黑一雄著，1989 杰夫·贝...
评分场景营销目的是让用户产生共鸣，完成品牌的传播和产品销售转化，主要有以下五种 1、仪式感：就是设置特别的流程，举办仪式，以彰显某件事情特别重要。 2、代入感：就是参与者沉浸在场景中，引发了他的情绪共鸣。 3、时代感：有时代感，就是场景要借助与时代相关的道具或活动 4...
用户评价
大体知道了亚马逊的发家史，也是Jeff Bezos 的奋斗史。作者的小段子经常把我逗乐。
评分大体知道了亚马逊的发家史，也是Jeff Bezos 的奋斗史。作者的小段子经常把我逗乐。
评分大体知道了亚马逊的发家史，也是Jeff Bezos 的奋斗史。作者的小段子经常把我逗乐。
评分大体知道了亚马逊的发家史，也是Jeff Bezos 的奋斗史。作者的小段子经常把我逗乐。
评分大体知道了亚马逊的发家史，也是Jeff Bezos 的奋斗史。作者的小段子经常把我逗乐。
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