Mobilising the Audience (Uqp Cultural and Media Policy Series) pdf epub mobi txt 電子書下載 2024

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Mark Balnaves

University of Queensland Press

2002-04-01

363

USD 43.95

Paperback

9780702232053

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发表于2024-11-11

Mobilising the Audience (Uqp Cultural and Media Policy Series) epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Mobilising the Audience (Uqp Cultural and Media Policy Series) pdf epub mobi txt 電子書下載 2024

圖書描述

"Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

Mobilising the Audience (Uqp Cultural and Media Policy Series) 下載 mobi epub pdf txt 電子書