Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious examples that range from medieval painting to contemporary record covers and is written in a lively and engaging style, avoiding unnecessary jargon. The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The merits and disadvantages of each are discussed, and there is a special focus on one seminal writer for each topic. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These investigate the complex relationship between reality and visual representation. As a whole, this textbook brings seemingly diverse approaches together under one roof while ultimately arguing for a polysemic approach to visual analysis. Each chapter concludes with a section of recommendations for further study. Visual Culture provides an ideal introduction for students taking courses in visual culture and communication in a wide range of disciplines, including media and cultural studies, sociology, art history and design.
这本书从某种意义上说是本人的噩梦,念研究生期间,选修了本书作者Richard亲自教授的同名课程。来说点这本书背后的故事吧。 【关于Richard教授】教授本人长得邓布利多,可上课风格却像斯内普。他本人哈佛毕业,是他这个领域的权威研究者之一。穿着华丽度堪比亨利八世,且长期佩...
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