The Power of Nice

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LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.

出版者:Currency
作者:Linda Kaplan Thaler
出品人:
页数:127
译者:
出版时间:2006-09-19
价格:USD 17.95
装帧:Hardcover
isbn号码:9780385518925
丛书系列:
图书标签:
  • 2006 
  • 随便读读 
  • 心理 
  • 外国文学 
  • Non-fiction 
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

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人之初,性本善 评《善意的力量》 我们中的很多人小的时候都背过三字经,最开始的说法就是:人之初,性本善。“善”在我们的世界中是什么状态呢?爱因斯坦说:我们的世界最缺乏的是善意和力量的结合。如何应用“善”?歌德说:当敏锐的洞察力同善意和热爱相结合,就能探到世...  

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Being nice 是这家广告公司的文化。由老板带头去创造公司文化比较容易。老板不是这种人,员工很难创造这种文化,反而被老板看成软弱。Being nice but still got the job done 需要很自觉,很自律。他们成功了,就是说 being nice 是可行的。当然不是每一家公司都可以照抄。有些...  

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看过很多心灵类的书,所以我完全相表达善意的力量。这本书是一本很浅显易懂的书。它不像心灵类的书籍,会以比较深的话语来说明一个观点,而是举了大量的现实生活中的例子来说明。 初看这本书时,我觉得光用实例来说明问题看上去很有说服力,但是很多持有怀疑态度的人,如果一...  

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江山/文 我们的生活在一天天变化着,变化之中充斥着各种味道,肮脏或者廉洁,丑陋或者美好。而唯一缺乏的似乎就是善意。但我们可以找出一箩筐的理由来解释为什么缺乏善意这个东西。 当今社会,人们来自工作、学习和生活的压力越来越大,人不为己天诛地灭的说法已成为我们坚守...  

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拿到《善意的力量》的时候,我几乎是迫不及待的心情看完的,因为许久都没有看到一本能够与我心灵深处产生共鸣的作品了。 生活在这个年代,像我这种人,常常被称之为“愤青”。我常常会为一些负面报导和社会风气问题而义愤填膺地发表一番感慨,这一番滔滔不绝的“正...  

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