具体描述
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
作者简介
LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.
目录信息
Chapter 1 The Power of Nice p. 1
Chapter 2 The Six Power of Nice Principles p. 6
Chapter 3 Bake a Bigger Pie p. 16
Chapter 4 Sweeten the Deal p. 29
Chapter 5 Help Your Enemies p. 41
Chapter 6 Tell the Truth p. 57
Chapter 7 "Yes" Your Way to the Top p. 76
Chapter 8 Shut Up and Listen p. 90
Chapter 9 Put Your Head on Their Shoulders p. 100
Chapter 10 Create a Nicer Universe p. 116
Notes p. 121
Index p. 123
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读后感
我们之中的大部分人都看过励志类书籍，但是这本不一样。 我们看过的大部分励志类书籍都教我们怎么获得，但是这本很特别，它教我们怎么给予。 我们总是认为索取可以让自己获得更多，然而生命的本质不在于索取，而在于有能力给予。 习惯索取的人，内心必定脆弱，因为他习惯用索取...
评分 评分 评分人之初，性本善 评《善意的力量》 我们中的很多人小的时候都背过三字经，最开始的说法就是：人之初，性本善。“善”在我们的世界中是什么状态呢？爱因斯坦说：我们的世界最缺乏的是善意和力量的结合。如何应用“善”？歌德说：当敏锐的洞察力同善意和热爱相结合，就能探到世...
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Shut up and listen
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