具体描述
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
作者简介
LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.
目录信息
Chapter 1 The Power of Nice p. 1
Chapter 2 The Six Power of Nice Principles p. 6
Chapter 3 Bake a Bigger Pie p. 16
Chapter 4 Sweeten the Deal p. 29
Chapter 5 Help Your Enemies p. 41
Chapter 6 Tell the Truth p. 57
Chapter 7 "Yes" Your Way to the Top p. 76
Chapter 8 Shut Up and Listen p. 90
Chapter 9 Put Your Head on Their Shoulders p. 100
Chapter 10 Create a Nicer Universe p. 116
Notes p. 121
Index p. 123
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读后感
当第一次看这本书，由于翻译的缘故，只能当看故事一样欣赏。 别人的故事，自己的眼睛，路过的善意 当第二次看这本书，由于自己被别人帮助了，已经成为书中一则故事。 自己的故事，别人的眼睛，善良的理解 第三次，我会告诉别人有这本书。 无论世界上曾经有过多少黑暗，邪恶，...
评分 评分 评分曾经有一段时间非常喜欢广告创意，所以每到书店必然会去翻翻广告类的书籍。其中印象深刻的书就包括琳达‧凯普兰的《一鸣惊人》，封面是一张嘴，娇艳的红唇，洁白的牙齿，呼出一个单词”BANG!”。此书在行业中掀起了一股创意热潮。 作者琳达凯普兰，凯普兰集团CEO兼创意总监...
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评分Shut up and listen
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