The Power of Nice

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LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.

出版者:Currency
作者:Linda Kaplan Thaler
出品人:
页数:127
译者:
出版时间:2006-09-19
价格:USD 17.95
装帧:Hardcover
isbn号码:9780385518925
丛书系列:
图书标签:
  • 2006 
  • 随便读读 
  • 心理 
  • 外国文学 
  • Non-fiction 
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

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拿到《善意的力量》这本书时,我几乎一口气呵成,这本书以身边的小事例,以周围看得见摸得着的一些身边常见故事哄托主题,表达善意的力量。因此,个人看起来相当有感触,发现在我自己身上,就感觉善意确实能创造出“美妙”的力量,比如我自己婚姻与工作,或许都是因为“善意”...  

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江山/文 我们的生活在一天天变化着,变化之中充斥着各种味道,肮脏或者廉洁,丑陋或者美好。而唯一缺乏的似乎就是善意。但我们可以找出一箩筐的理由来解释为什么缺乏善意这个东西。 当今社会,人们来自工作、学习和生活的压力越来越大,人不为己天诛地灭的说法已成为我们坚守...  

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人之初,性本善 评《善意的力量》 我们中的很多人小的时候都背过三字经,最开始的说法就是:人之初,性本善。“善”在我们的世界中是什么状态呢?爱因斯坦说:我们的世界最缺乏的是善意和力量的结合。如何应用“善”?歌德说:当敏锐的洞察力同善意和热爱相结合,就能探到世...  

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