LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
拿到《善意的力量》的时候,我几乎是迫不及待的心情看完的,因为许久都没有看到一本能够与我心灵深处产生共鸣的作品了。 生活在这个年代,像我这种人,常常被称之为“愤青”。我常常会为一些负面报导和社会风气问题而义愤填膺地发表一番感慨,这一番滔滔不绝的“正...
評分 評分善意这是一个好的风气, 是一种可以贯穿于生活中的每个场景与细节的人生态度。 为别人做一件好事,就应该让自己得到利益。 显然,这是很多人的想法。一般认为有善意的人,多是老好人,出于善良的本性他们爱帮助别人,只是别人背后对他们的评价并非单纯的褒义,常...
評分说到善意,能够让人联系到最多的还是善意的谎言。因为,善意的谎言是出自爱心,出自同情,出自来自内心深处的不忍。其实,善意不止于谎言,一个微笑,一个谢谢,一个电话,都可以表达出我们的善意。 善意的天真之处在于它真诚,不求回报,也不期待回报。快节奏的工作...
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评分受邀給它寫過書評 - -
评分Shut up and listen
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