The Story Factor pdf epub mobi txt 電子書下載2025

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出版者:Basic Books

作者:Annette Simmons

出品人:

頁數:320

译者:

出版時間:2006-4-4

價格:USD 16.99

裝幀:Paperback

isbn號碼:9780465078073

叢書系列:

圖書標籤:

storytelling
錶達
英文版
思維
講故事
英文原版
美國
奧剋蘭圖書館
故事結構
敘事技巧
創意寫作
人物塑造
情節發展
讀者共鳴
文學元素
故事節奏
主題錶達
情感驅動

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具體描述

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicateand the way we do business. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

著者簡介

安妮特·西濛斯 (AnnetteSimmons)，將故事思維應用在商業領域的先驅，曾創辦美國團體程序谘詢公司，緻力於提高公私領域組織的團隊建設及整體協調水平，曾服務的客戶包括美國國傢航空航天局（NASA）、美國國稅局（IRS）、微軟公司等。曾齣版《你的團隊需要一個會講故事的人》等，本書是其公認的奠基之作。