From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organization at sensing, interpreting, and acting on these signals? George S. Day and Paul J. H. Schoemaker call this capability peripheral vision??and their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building "vigilant organizations" that are constantly attuned to changes in the environment. Through detailed case studies ranging from LED lighting to low-carb foods to children??s dolls, the authors show how vigilant organizations win by: scoping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do. This book will help your organization see farther to seize the opportunities and avoid the risks that come from the periphery.

喬治·S.戴是賓夕法尼亞大學沃頓商學院邁剋技術創新中心的市場營銷學教授。他的研究與教學方嚮是市場營銷、技術創新的管理、戰略規劃、組織變革和全球市場的競爭戰略。

在進入沃頓商學院之前，他曾經在斯坦福大學、瑞士洛桑國際管理學院和多倫多大學教書，而且也是營銷科學研究院的執行總裁，這是一個由企業資助的研究機構。

保羅·J.H.休梅剋是決策戰略國際公司的創始人、董事長和首席執行官。同時他在沃頓商學院的邁剋技術創新中心擔任研究主任，主講戰略和決策製定。