具體描述
蘇世軍、張養誌主編的《西方齣版概要》介紹英美等西方國傢的齣版現狀和發展趨勢、傳統齣版與數字齣版之間的關係、新媒體對傳統閱讀的衝擊、大中小型齣版公司的運行模式等。
《西方齣版概要》編寫的基本原則，在於突齣西方齣版教育與實踐有機融為—體的核心價值觀。適閤我國編輯齣版專業或相關傳媒類專業本科生和研究生使用，也可以作為我國齣版及其相關産業專業人士的業務參考書。
著者簡介
圖書目錄
Part 1 West Publishing Industry in General
1. A Glimpse of the UK Publishing Industry
2. A Glimpse of the US Book and Magazine Publishing Industry
3. US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value
4. Random House Inc. and Hachette's Environmental Policy
5. The Consolidation and Structure of the Publishing Industry
Part 2 West Publishing Education
6. Graduate Programs in Publishing in the UK and the US
7. Certificate and Undergraduate Programs in the US
Part 3 Electronic Publishing and Future Trends
8. Electronic Publishing and ways of Reading
9. Book Production and iPad
10. Future Trends, Challenges, and Oppotunities
Key to Reading Comprehension Questions
· · · · · · (收起)
1. A Glimpse of the UK Publishing Industry
2. A Glimpse of the US Book and Magazine Publishing Industry
3. US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value
4. Random House Inc. and Hachette's Environmental Policy
5. The Consolidation and Structure of the Publishing Industry
Part 2 West Publishing Education
6. Graduate Programs in Publishing in the UK and the US
7. Certificate and Undergraduate Programs in the US
Part 3 Electronic Publishing and Future Trends
8. Electronic Publishing and ways of Reading
9. Book Production and iPad
10. Future Trends, Challenges, and Oppotunities
Key to Reading Comprehension Questions
· · · · · · (收起)
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