具体描述
苏世军、张养志主编的《西方出版概要》介绍英美等西方国家的出版现状和发展趋势、传统出版与数字出版之间的关系、新媒体对传统阅读的冲击、大中小型出版公司的运行模式等。
《西方出版概要》编写的基本原则，在于突出西方出版教育与实践有机融为—体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用，也可以作为我国出版及其相关产业专业人士的业务参考书。
作者简介
目录信息
Part 1 West Publishing Industry in General
1. A Glimpse of the UK Publishing Industry
2. A Glimpse of the US Book and Magazine Publishing Industry
3. US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value
4. Random House Inc. and Hachette's Environmental Policy
5. The Consolidation and Structure of the Publishing Industry
Part 2 West Publishing Education
6. Graduate Programs in Publishing in the UK and the US
7. Certificate and Undergraduate Programs in the US
Part 3 Electronic Publishing and Future Trends
8. Electronic Publishing and ways of Reading
9. Book Production and iPad
10. Future Trends, Challenges, and Oppotunities
Key to Reading Comprehension Questions
· · · · · · (收起)
1. A Glimpse of the UK Publishing Industry
2. A Glimpse of the US Book and Magazine Publishing Industry
3. US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value
4. Random House Inc. and Hachette's Environmental Policy
5. The Consolidation and Structure of the Publishing Industry
Part 2 West Publishing Education
6. Graduate Programs in Publishing in the UK and the US
7. Certificate and Undergraduate Programs in the US
Part 3 Electronic Publishing and Future Trends
8. Electronic Publishing and ways of Reading
9. Book Production and iPad
10. Future Trends, Challenges, and Oppotunities
Key to Reading Comprehension Questions
· · · · · · (收起)
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