This is the story of one of the most powerful,
controversial and ruthless self-made men in
American business history. Charles Revson
started with one bottle of nail polish and a
fine ear for female fantasy and built an empire
-the Revlon Company-worth millions from
them. Revson became as legendary as the com-
pany he built. He was a man who combined
the same glittering contradictions expressed
in his famous campaign. He was fire; he was
ice-even to the women who slept with him.
Marketing genius, power broker, firer, hirer,
flatterer, hypochondriac, adoring husband,
philanderer, skinflint and big spender, Revson
became the subject of several novels and hun-
dreds of gossip columnists words. But the
glamorous, cutthroat cosmetics industry-a
world of top models, big spending, and fierce
competitiveness, for formulas and campaigns
-the bright and beautiful life reported along
the city s chicest grapevines, was only part of
the tale. Revson fired and hired top executives
with a devastating, high-speed revolving door
technique that earned him a reputation as the
world s richest son of a bitch.
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