Essentials of Mass Communication Theory

Essentials of Mass Communication Theory pdf epub mobi txt 电子书 下载 2025

出版者:Sage Publications, Inc
作者:Arthur Asa Berger
出品人:
页数:224
译者:
出版时间:1995-07-05
价格:USD 46.95
装帧:Paperback
isbn号码:9780803973572
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"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."</p>

--Choice </p>

Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory. </p>

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