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发表于2025-03-25
Why We Buy pdf epub mobi txt 電子書 下載 2025
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:
<UL TYPE=DISC> <LI>How a well-placed shopping basket can turn a small purchase into a significant sale
<LI>What the "butt-brush factor" is and how it can make sales plummet
<LI>How working women have altered the way supermarkets are designed
<LI>How the "boomerang effect" makes product placement ever more challenging
<LI>What kinds of signage and packaging turn browsers into buyers </UL>
For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.
有用!開店必讀
評分有用!開店必讀
評分略讀,零售業指南。
評分略讀,零售業指南。
評分略讀,零售業指南。
这本书非常好。可以细读一下。嗯。 这是我第二次发这篇文章。 @ 豆瓣管理员 现在这样写,不会被“转移”了吧? 与本书有关了吧?你们辛苦啦。^_^ --------------------------------- 豆瓣所谓“核心用户”浅析 豆瓣实际上就是一个大超市。 所谓“影响力”。我觉得还是靠...
評分这绝对是零售行业的圣经。通过客户的行为,分析客户的心理。仔细研读,感觉受益匪浅,这本书可以改变你对零售服务行业的一般的传统认识。非常棒,感谢作者。
評分看完此书,我的第一感觉就是:实践是检验真理的唯一标准。 当然,曾经也有人反驳过这句话,比如搞博弈论研究的蒲勇健老师,他说: 至于“实践是检验真理的唯一标准”这种说法,我想主要是一种政治家的术语。只要稍微熟悉科学哲学(如波普尔的证伪主义),就明白这句话是没有...
評分首先是小小的震撼一下,老外的做事态度。 当我们还在为房子、妹子、孩子挖空心思忽悠土豪时,写这本书的大牛,已经累积了上千万份调查问卷、7000卷录像带——恩。那是92年,他就用这种最笨的方法,研究着最聪明的学问。 其实书挺厚的,90%的内容,放到今天的零售环境,仍然...
評分看完此书,我的第一感觉就是:实践是检验真理的唯一标准。 当然,曾经也有人反驳过这句话,比如搞博弈论研究的蒲勇健老师,他说: 至于“实践是检验真理的唯一标准”这种说法,我想主要是一种政治家的术语。只要稍微熟悉科学哲学(如波普尔的证伪主义),就明白这句话是没有...
Why We Buy pdf epub mobi txt 電子書 下載 2025