Advertising and Promotion pdf epub mobi txt 電子書 下載 2024


Advertising and Promotion

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George E Belch
McGraw-Hill/Irwin
2003-04-23
864
USD 120.31
Hardcover
9780072866148

圖書標籤: TextBook  營銷  廣告  金融  整閤營銷傳播  孤陋寡聞自救隊  促銷  EN   


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发表于2024-11-11

Advertising and Promotion epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Advertising and Promotion epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Advertising and Promotion pdf epub mobi txt 電子書 下載 2024



圖書描述

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Advertising and Promotion 下載 mobi epub pdf txt 電子書

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Advertising and Promotion pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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教科書,還好吧,國內清華有引進便宜多啊。

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教科書,還好吧,國內清華有引進便宜多啊。

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尼瑪!!!!!!!!!!

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尼瑪!!!!!!!!!!

評分

教科書,還好吧,國內清華有引進便宜多啊。

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Advertising and Promotion pdf epub mobi txt 電子書 下載 2024


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