圖書標籤: TextBook 營銷 廣告 金融 整閤營銷傳播 孤陋寡聞自救隊 促銷 EN
发表于2024-11-11
Advertising and Promotion pdf epub mobi txt 電子書 下載 2024
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
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評分教科書,還好吧,國內清華有引進便宜多啊。
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Advertising and Promotion pdf epub mobi txt 電子書 下載 2024