Brand Aid pdf epub mobi txt 電子書 下載 2024


Brand Aid

簡體網頁||繁體網頁
Brad VanAuken
AMACOM
2003-07-07
320
USD 24.95
Hardcover
9780814406816

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发表于2024-11-11

Brand Aid epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Brand Aid epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Brand Aid pdf epub mobi txt 電子書 下載 2024



圖書描述

Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit.

Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand.

Brand Aid 下載 mobi epub pdf txt 電子書

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Brand Aid pdf epub mobi txt 電子書 下載
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