The Brand Mindset pdf epub mobi txt 电子书 下载 2024


The Brand Mindset

简体网页||繁体网页
Duane Knapp
McGraw-Hill Education
1999-11-1
304
GBP 28.99
Hardcover
9780071347952

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发表于2024-12-23

The Brand Mindset epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Brand Mindset epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Brand Mindset pdf epub mobi txt 电子书 下载 2024



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'A superb book with real substance and passion that could and should change your organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management' - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of "Building Strong Brands". '"The BrandMindset" is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time' - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of "Pour Your Heart Into It".'"The BrandMindset" clearly articulates 'how to think like a brand' which is necessary to understand before an organization can act like a brand' - Dave Whitwam, Chairman and CEO of Whirlpool Corporation. 'After reading "The BrandMindset" you should not only consider changing the way you do business, but you'll have a real good idea about how to go about it - and doing so truly builds Brand Equity' - Robert shulman, CEO of Copernicus and author of "Marketing Myths That Are Killing Business". 'Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset' - Christopher W. Hart, Ph.D., President of the Spire Group and author of "Extraordinary Guarantees".

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