The Brand Gap pdf epub mobi txt 電子書下載 2024

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Marty Neumeier

New Riders Press

2003-01-24

USD 14.95

Paperback

9780735713307

圖書標籤: brand design 設計 business 品牌英文原文書商業營銷

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发表于2024-12-23

The Brand Gap epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Brand Gap pdf epub mobi txt 電子書下載 2024

圖書描述

Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to undestand it better will suddenly 'get it'. This deceptively simple book offers everyone in the company access to ' the powerful business tool since the spreadsheet".

The Brand Gap 下載 mobi epub pdf txt 電子書

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圖書目錄

The Brand Gap pdf epub mobi txt 電子書下載

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Top executives put emphasis on "hard strategies" like economics, legal, timeline, and so on, while neglect the "soft strategies" of the managerial function such as "emotion". Well, what customers feel about a brand at first? The answer is "What I feel about this brand!!!!" Therefore, there IS a gap between strategic thinkers and creative thinkers.

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The three most important words in differentiating you brand: 1. FOCUS 2. FOCUS 3. FOCUS.