In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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嘛。。也算是必讀吧
评分讀瞭之後深知自己的邏輯與批判之不足、barthes的語言之偉大……
评分讀瞭之後深知自己的邏輯與批判之不足、barthes的語言之偉大……
评分讀瞭之後深知自己的邏輯與批判之不足、barthes的語言之偉大……
评分可能因為彼時時尚攝影纔剛起步,種類單一,故而Barthes的時尚係統裏最重要的是文字而非圖像——分析很細緻,但是有時可以說是在生搬硬套,太過structuralist。還是去看Myth Today吧,然後看他怎麼分析意大利麵廣告……
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