In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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嘛。。也算是必读吧
评分嘛。。也算是必读吧
评分讀了之後深知自己的邏輯與批判之不足、barthes的語言之偉大……
评分可能因为彼时时尚摄影才刚起步,种类单一,故而Barthes的时尚系统里最重要的是文字而非图像——分析很细致,但是有时可以说是在生搬硬套,太过structuralist。还是去看Myth Today吧,然后看他怎么分析意大利面广告……
评分可能因为彼时时尚摄影才刚起步,种类单一,故而Barthes的时尚系统里最重要的是文字而非图像——分析很细致,但是有时可以说是在生搬硬套,太过structuralist。还是去看Myth Today吧,然后看他怎么分析意大利面广告……
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