Information Rules pdf epub mobi txt 电子书下载 2026

简体网页||繁体网页

☆☆☆☆☆

出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

页数:368

译者:

出版时间:1998-11-19

价格:USD 38.00

装帧:Hardcover

isbn号码:9780875848631

丛书系列:

图书标签:

互联网
经济
经济学
信息技术
网络
TextBook
计算机
commerce
信息规则
数据管理
数字时代
知识经济
网络社会
技术哲学
信息权
系统思维
算法决策
数字化转型

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小美书屋

book.quotespace.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

具体描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

作者简介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

目录信息

读后感

评分☆☆☆☆☆

第一次知道这本书是在OOPS协助翻译MIT的微观经济学课程时，从参考书目中看到的，这本书被列为网络经济那一章的必读参考书。后来又知道，《信息规则》的作者之一Hal Varian，同时也是曾经用过的教科书《微观经济学：现代观点》的作者，前一本书中翻译为瓦里安，后一本书中译为...

评分☆☆☆☆☆

网络上时间的速度是生活中时间速度的七倍，网络上注意力持续时间不到生活中的注意力持续时间的七分之一。一级价格歧视：个人化定价二级价格歧视：销售量定价（版本划分）三级价格歧视：群体定价如果你不能把你的个人病例档案转到新医生那里，你要更换医生就难得多。要么...

评分☆☆☆☆☆

"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...

评分☆☆☆☆☆

Google首席经济学家Hal Varian的旧作。 1. 定价：信息的生产成本很高，但是复制成本很低。这种特性导致了成本定价的失灵。 2. 体验：信息是体验产品，如果消费者必须尝试一种产品才能对他评价，经济学就把它称为体验产品。几乎所有的新产品都是体验产品，但是信息在每次被消...