图书标签: 互联网 经济 经济学 信息技术 网络 TextBook 计算机 commerce
发表于2024-12-22
Information Rules pdf epub mobi txt 电子书 下载 2024
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.
Almost makes me want to be an antitrust lawyer= = and timely read in light of what is going on with 5G nowadays
评分好没劲鸭…
评分当年攒phd paper的时候反复读过,如今是不是该重读了?
评分IS5118
评分textbook……只读过只言片语。这本书看来需要不断出new edition才能跟得上变化飞速的信息时代!
读这本书是因为本科时网络经济学任课老师的推荐,后来一发热就从当当上买了,买了许久都没看,直到这本课考试结束之后。 这真的是本很不错的书,尤其对像我这种经济背景出身的学生而言。我们常说时代在变,一切都在变,唯一不变的就是变化。而这本书将告诉你,网络时代来了,...
评分第1次在豆瓣上写书评,是因为实在被坑了一把。先是找到了《信息规则》这本书评分很高,想试着阅读下(当时没留意这本书是哪年出版的,以及是否有修订版)京东上搜出来的直接是人大出版社孟昭莉这个翻译版本,亚马逊上没有Kindle版,因此就买了实体书。买回来看了几篇内容,读到...
评分英文原版是1999年出版的。现在看思想还没过时。作者的基本看法是:经济规律在互联网世界依旧生效,在铁路、电话等互联系统中的发生过的事对互联网依旧有借鉴意义。 书中的案例大部分是20年前的事,还有更老的故事,比较有意思,但是估计许多案例对年轻一代已经非常陌生了。 ...
评分朋友向我强烈推荐了这本书,觉得身处互联网行业的我一定深有感触。 我查了下目前有两个版本,一个是孟昭莉的2017年译本,一个是张帆的2000年译本:前者资源丰富,但是豆瓣评分很低,据说是译者(腾讯研究院副院长)在其中夹带了大量私货;后者已经绝版,我去孔夫子买了溢价接近...
评分让你深入了解信息的特征和信息经济运行的规则和环境以及软件版本的划分等,balarkliang特别为您推荐!
Information Rules pdf epub mobi txt 电子书 下载 2024