Media Semiotics pdf epub mobi txt 电子书 下载 2025
- media
- 英文
- 文化
- semiotics
- Semiology
- 符号学
- 媒体研究
- 传播学
- 文化研究
- 媒介理论
- 图像学
- 视觉文化
- 社会符号学
- 媒体分析
- 符号系统
具体描述
This is an expanded and revised edition of an investigation of the critical approach in contemporary media studies. The main media studied on university courses (advertising, magazines, the press, TV, cinema, "new media" including computer games, the Internet and the World Wide ) are all addressed substantially and in separate detailed chapters. New material in this second edition includes sections on men's style magazines, docusoaps and "reality TV", digital interactive television, and mobile phone text messaging. It begins by explaining the concept of the sign and the ideological roles of media in contemporary culture and then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films, and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory such as ideology and psychanalytic theory are explored and challenges to established semiotic methods posed by audience studies and postmodernism are discussed.
作者简介
Senior Lecturer in Media Arts at Royal Holloway, University of London.
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