This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.
Book News Annotation:
This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers.
Book Dimension
Height (mm) 209 Width (mm) 141
具體描述
讀後感
Pretty good book for one to understand how to do business in China. There are some good explanations on some Chinese phases such as Guoqing and Guanxi. Not only useful for foreigner, but aslo for Chinese.
評分Pretty good book for one to understand how to do business in China. There are some good explanations on some Chinese phases such as Guoqing and Guanxi. Not only useful for foreigner, but aslo for Chinese.
評分光看书名就知道大致的内容了。而读下来仍然惊喜不断。我喜欢其中那些从生意人的角度看待中国消费者和中国官方的章节，就像是偶然从别人口中听到人们在背后谈论自己一样。 本书最后一篇文章，关于arbitrage的，虽然没有具体联系到中国，但这种返璞归真的生意思路值得玩味。
評分Pretty good book for one to understand how to do business in China. There are some good explanations on some Chinese phases such as Guoqing and Guanxi. Not only useful for foreigner, but aslo for Chinese.
評分光看书名就知道大致的内容了。而读下来仍然惊喜不断。我喜欢其中那些从生意人的角度看待中国消费者和中国官方的章节，就像是偶然从别人口中听到人们在背后谈论自己一样。 本书最后一篇文章，关于arbitrage的，虽然没有具体联系到中国，但这种返璞归真的生意思路值得玩味。
用戶評價
must be fun
评分must be fun
评分贊
评分贊
评分光看書名就知道大緻的內容瞭。而讀下來仍然驚喜不斷。我喜歡其中那些從生意人的角度看待中國消費者和中國官方的章節，就像是從偶然從彆人口中聽到人們在背後談論自己一樣。 本書最後一篇文章，關於arbitrage的，雖然沒有具體聯係到中國，但這種返璞歸真的生意思路值得玩味。
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