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出版者:University of California Press

作者:Ashley Mears

出品人:

頁數:328

译者:

出版時間:2011-9-14

價格:USD 65.00

裝幀:Hardcover

isbn號碼:9780520260337

叢書系列:

圖書標籤:

文化
AshleyMears
人文
PriceTheory
美容定價
化妝品定價
品牌定價
市場營銷
消費者行為
零售策略
利潤最大化
價值感知
定價策略
美容行業

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具體描述

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right 'look' is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, "Pricing Beauty" offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

著者簡介

Ashley Mears is Assistant Professor of Sociology at Boston University

圖書目錄

List of Illustrations
Acknowledgments
1. Entry
2. Economics of the Catwalk
3. Becoming a Look
4. The Tastemakers
5. Size Zero High-End Ethnic
6. Runway to Gender
7. Exit
Appendix: The Precarious Labor of Ethnography
Notes
Bibliography
Index
· · · · · · (收起)

讀後感

評分☆☆☆☆☆

How the fashion industries work and the mechanism of the market are illustrated by Ashley in a plain and accessible language. A worthwhile read for anyone who wants to do some participant observation! The ethnographical approach in this book outlines how a...

評分☆☆☆☆☆

如何欣赏时装模特的美时装模特，是备受瞩目的美丽职业。在T台上的模特，霓裳艳影、鹅颈鹤腿，沉稳大方,姿态优美,台步热情潇洒,动作夸张, 讲求身体线条的流动,加上她们身上色彩斑斓的服饰更引人遐想。作为展示美、传播美的使者,她们的身影长留人们心间。模特在演绎产品或塑造...

評分☆☆☆☆☆

Ashley Mears，四国混血，曾是纽约一线知名模特，现波士顿大学Associate Professor，被誉为世界最美副教授。她从事人类学、性别研究，于2009年取得了纽约大学博士学位，论文题为<Pricing Beauty:The Making of a Fashion Model>，该论文出版成书后受到了学界极大的关注。...

評分☆☆☆☆☆