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出版者:University of California Press

作者:Ashley Mears

出品人:

页数:328

译者:

出版时间:2011-9-14

价格:USD 65.00

装帧:Hardcover

isbn号码:9780520260337

丛书系列:

图书标签:

文化
AshleyMears
人文
PriceTheory
美容定价
化妆品定价
品牌定价
市场营销
消费者行为
零售策略
利润最大化
价值感知
定价策略
美容行业

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具体描述

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right 'look' is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, "Pricing Beauty" offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

作者简介

Ashley Mears is Assistant Professor of Sociology at Boston University

目录信息

List of Illustrations
Acknowledgments
1. Entry
2. Economics of the Catwalk
3. Becoming a Look
4. The Tastemakers
5. Size Zero High-End Ethnic
6. Runway to Gender
7. Exit
Appendix: The Precarious Labor of Ethnography
Notes
Bibliography
Index
· · · · · · (收起)

读后感

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车轱辘话转来转去，重复的话忒多，这可能是写论文的必备本领吧~不过还好，没那么多难懂的术语，绝大部分都理解的了。模特是一个赢者通吃的行业，人被作为物品销售，除了光鲜亮丽的一面，还有无止境的应酬，和娱乐圈差不多，贫富差距大，捉摸不定不确定性很多，钱和名誉更多是因...

评分☆☆☆☆☆

【媒体用稿，请勿转载】模特，一个神秘的行业。对于大众来说，她们无疑是“最熟悉的陌生人”。一方面，就算对时尚完全无感，我们多少还是能从T型台上、杂志内页、时装店门口的招贴海报，以及球星、明星的女友名单中识别出模特。但另一方面，普罗大众对于模特的日常生活、收入...

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Ashley Mears，四国混血，曾是纽约一线知名模特，现波士顿大学Associate Professor，被誉为世界最美副教授。她从事人类学、性别研究，于2009年取得了纽约大学博士学位，论文题为<Pricing Beauty:The Making of a Fashion Model>，该论文出版成书后受到了学界极大的关注。...

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