圖書標籤: 營銷 經管 戰略 經濟 特勞特 定位 哪裏有賣 Strategy
发表于2024-11-03
Jack Trout on Strategy pdf epub mobi txt 電子書 下載 2024
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p>
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.</p>
Trout on Strategy:</p>
Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
Explores Trout's major themes, including survival, perception, differentiation, and more
Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
"傑剋•特勞特
全球最頂尖的營銷戰略傢,“定位”之父。
1969年提齣商業中的“定位”觀念,並在實戰中不斷開創與完善瞭定位理論。目前是特勞特全球夥伴公司(www.troutandpartners.com)總裁,該公司是美國最負盛名的國際營銷谘詢公司之一,在全球26個國傢設有分公司。他的作品有《定位》、《重新定位》、《商戰》、《什麼是戰略》等暢銷書。
譯者介紹
火華強
特勞特全球夥伴公司中國區(www.trout.com.cn)閤夥人。
師從傑剋•特勞特先生十年,長期緻力於定位理論在中國的實踐和推廣,協助王老吉、東阿阿膠、香飄飄、方太廚電、立白集團等眾多品牌和企業製定營銷戰略和品牌定位,是理論和實踐兼長的定位谘詢專傢。
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Many books/articles have been written about strategy. While I think the books/articles that worth reading again and again is Porter’s What is Strategy, which was published on Harvard Business Review in Nov-Dec,1996. Today, I spent some hours read Jack Tr...
評分寻找企业生存发展的生命力 美国一家咨询公司3月14日发表报告称,按产量计算,中国2010年产出占全球的19.8%,美国占19.4%,中国已经超过美国成为全球第一大制造国,中国上次摘得这一桂冠还是1850年(清朝道光三十年)。牛津大学学者罗伯特•艾伦表示,中国夺回制造业桂冠...
評分比较简单,算是定位的延伸阅读版吧。硬要跟战略扯上关系,算是品牌战略的范畴。如果你买过或看过特劳特的书,这本不值得再买。出版社不厚道,将一篇文章拉长一点点就出成一本书,还定价为29.8.
評分1.从另一层面解读什么是定位,什么是战略; 2.文字其实不多,案例与其它书中的案例也多有重复,但其思想仍然熠熠生辉; 3.内容很简单,没有太多繁杂的东西,但就这样很简单的把要传递的内容给写出来了,这是不简单的地方,不信看看那些某些商业书; 4.先写些,回头上笔记。
評分Jack Trout on Strategy pdf epub mobi txt 電子書 下載 2024