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The combination of David Begg with new co-author Gianluigi Vernasca is one of the many reasons that the 10th edition of Economics stands out from the crowd.

After extensive research, they have revised the structure of the book to make it more concise, perfected their rigorous yet accessible approach, updated data throughout and created over 80 new example boxes.

The result is a textbook fully equipped with everything you need to master your economics principles course.

Topical coverage of the credit crunch including its causes, consequences, and possible policy responses.

Revised coverage of topics including Consumer Choice, Labour Markets and Fiscal Policy.

Fully updated data integrated into tables, figures, cases and questions.

Expanded end of chapter questions, graded by difficulty.

Brand new pedagogical features including case boxes, concept boxes and maths boxes which help show the relevance and application of the material being learnt.

Professor David Begg is Principal of the the business school at Imperial College London, currently ranked the world's joint fifth best university (Times Higher Education Supplement, November 2009).

Born in Glasgow, David went to Cambridge in the hope of playing cricket but became fascinated with economics. After also studying at Oxford, he won a Kennedy Scholarship to the Massachusetts Institute of Technology, where Stanley Fischer and Rudiger Dornbusch were his PhD supervisors.

David returned to jobs at Oxford then London universities. In 1983 he got together with Stan and Rudi to write what has become Europe's most successful economics textbook, featured by BBC Radio 4 in its series `Student Bibles' along with other such classics as Gray's Anatomy (with over 100 years' start, now in its 39th edition!).

Gianluigi Vernasca joined the Department of Economics, University of Essex, in September 2006. Gianluigi's areas of research include industrial organization, game theory and intergenerational economics. He previously taught at the University of York and at the University of Pavia.

Part 1: Introduction
1. Economics and the Economy
2. Tools of Economic Analysis
3. Demand, Supply and the Market
Part 2: Positive Microeconomics
4. Elasticities of Demand and Supply
5. Consumer Choice and Demand Decisions
6. Introducing Supply Decisions
7. Cost and Supply
8. Perfect Competition and Pure Monopoly
9. Market Structure and Imperfect Competition
10. The Labour Market
11. Factor Markets and Income Distribution
12. Risk and Information
Part 3: Welfare Economics
13. Welfare Economics
14. Government Spending and Revenue
Part 4: Macroeconomics
15. Introduction to Macroeconomics
16. Output and Aggregate Demand
17. Fiscal Policy and Foreign Trade
18. Money and Banking
19. Interest Rates and Monetary Transmission
20. Monetary and Fiscal Policy
21. Aggregate Supply, Prices and Adjustment to Shocks
22. Inflation, Expectations and Credibility
23. Unemployment
24. Exchange Rates and the Balance of Payments
25. Open Economy Macroeconomics
26. Economic Growth
27. Business Cycles
Part 5: The World Economy
28. International Trade
29. Exchange Rate Regimes
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