Engage your audience visually with stunning Prezi presentation designs and be the envy of your colleagues who use PowerPoint
Turns anyone already using Prezi into a master of both design and delivery
Illustrated throughout with easy to follow screen shots and some live Prezi examples to view online
Written by Russell Anderson-Williams, one of the fourteen experts hand-picked by Prezi
In Detail
Prezi is a tool for delivering presentations in a linear or non-linear format. This cloud-based software enables users to structure presentations on an infinite canvass in a way that is much more engaging and visually stimulating to the audience.
"Mastering Prezi for Business Presentations" is a must read for anyone already using Prezi who wants to take their presentations to the next level. It covers all of the technical elements of the software, whilst also looking at the practicalities of using Prezi in a business environment.
This book covers all the technical elements of Prezi and also teaches the reader how to think for Prezi, and approach their design in the best way. This is an essential resource for people who want to use Prezi seriously.
As well as covering best practices for inserting imagery, sound, and video, this book also covers topics for business users like collaborating and sharing Prezis online, using Prezi at a meeting to brain storm with overseas colleagues, and how to 'Prezify' PowerPoint or Keynote slides.
"Mastering Prezi for Business Presentations" will escalate you from Prezi user to master with ease.
What you will learn from this book
Learn to insert sounds into your Prezis for narration or for use in online delivery
Learn the difference between Raster and Vector imagery to optimize your Prezi design
Practice the three Prezi design steps so that you approach and build your Prezi as best you can
Design Prezis for use online without a presenter guiding the audience
Set up Prezi meetings for brain storming with overseas colleagues
Turn company slides into non-linear Prezi presentations
Know when it is right to use video, and how to format and convert video for use in Prezi
Create non-linear interactive Prezis that your audience controls
Approach
Accompanied by plenty of tips and tricks, this tutorial style book has ample examples and screenshots to ease your learning curve.
Who this book is written for
If you use Prezi in business and want to take your presentations to the next level, or if you want to become the office Prezi guru, this book is for you.
Russell Anderson-Williams
Russell Anderson-Williams (Bristol, UK) is the founder of http://www.theprezenter.com which is dedicated to educating Prezi users in best practice, sharing advice and tips in design, and more than anything, changing the mindset of Prezi users to that of a non-linear thinker. A wildly creative and visual thinker, Russell has a strong background in visual communication and graphic design, as well as a long career in training and education. Russell has designed and delivered hundreds of visually stimulating training presentations for some of the world's biggest companies in a variety of sectors. By merging his love and passion for educating people with his joy for all things wonderfully visual, he has set a course to turn anyone in the business world into a Prezi Master through his on-site training programs, and tirelessly blogs about everything Prezi-related. He resides in the extremely creative city of Bristol in the United Kingdom where he works in training design, Prezi design and training, and anything else that allows his creativity to run wild.
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这本书的阅读体验非常流畅,语言风格简洁有力,没有丝毫的拖沓和术语滥用,读起来非常“解渴”。我最欣赏它在“危机公关与即兴应对”部分的处理方式。在商业演示中,最怕的就是遇到突发状况:技术故障、难以回答的问题、或者关键人物迟到需要插播内容等等。这本书非常务实地讨论了这些“非理想状态”下的应对策略。它不仅仅停留在“备份方案”的层面,而是深入探讨了如何利用这种动态演示工具的灵活性,将突发事件无缝地融入到既定的演示流程中。例如,书中提到了一种“导航热区”的设置技巧,即便在断电或软件崩溃的情况下,演示者依然可以通过预先设定的关键锚点,迅速跳转到预设的“安全内容”板块,保持专业形象。这种对真实工作场景的深刻理解,让这本书的价值瞬间提升了好几个档次。它教你的不是如何做一场完美的演示,而是如何应对一场可能并不完美,但必须成功的演示。对于那些需要经常在大型会议或陌生环境中进行高风险演示的人来说,这种“防弹”的设计思维是无价之宝。
评分坦白说,我原本以为这又是一本堆砌着软件截图和基础操作指南的说明书,但翻开后才发现,我的预判完全错了。这本书的视角非常“商业化”,它似乎预设了读者已经具备基本操作能力,而是将重点放在了“如何用这种工具去解决实际的商业问题”。我印象最深的是关于“观众分析与定制化演示”那一章。作者非常强调,一个成功的商务演示,其价值不在于演示者自己有多炫技,而在于它能多大程度上影响听众的决策。书中提供了一套缜密的流程图,指导读者如何根据不同的听众群体(例如,技术团队、销售部门、董事会成员)来调整演示的深度、广度和侧重点。它详细分析了不同决策者在接收信息时的心理模型,并给出了一系列定制化的“锚点”设置方法,确保核心信息能够准确无误地击中目标。这种从战略层面指导工具使用的思路,让我对这种演示工具有了全新的认识——它不再是一个花哨的动画工具,而是一个精准定位、高效传达商业价值的战略武器。书中的许多设计原则,比如如何利用色彩心理学来引导情绪,如何通过运动轨迹来暗示逻辑关系,都充满了洞察力,绝对值得每一位市场营销和项目管理人士反复研读。
评分这本书简直是为那些希望在商务场合脱颖而出的专业人士量身定做的。我花了整整一个周末沉浸其中,最大的感受是,它不仅仅是教你如何使用某个软件,更是深入地剖析了“演示的艺术”在商业环境中的核心价值。作者在开篇就提出了一个引人深思的观点:PPT时代的陈词滥调已经让观众的注意力稀缺到了极点,而创新的动态演示工具才是打破僵局的利器。书中对“叙事驱动型演示”的讲解尤为精彩,它不是简单地罗列信息点,而是强调构建一个引人入胜的故事线,让数据和观点自然而然地被接受。我尤其欣赏其中关于如何将复杂的财务模型或市场分析,转化为流畅、视觉冲击力强的动态路径的技巧。例如,书中详尽地介绍了如何利用缩放和平移功能,从宏观的战略蓝图逐步深入到关键的执行细节,这种空间感上的切换,极大地增强了信息的可理解性和记忆点。对于那些经常需要向高层管理人员汇报,或者面对潜在投资者的朋友来说,这本书提供的不仅仅是操作指南,更是一套升级你专业形象和沟通效率的底层逻辑。它的排版清晰,案例丰富且具有很强的实操性,读完后我立刻就能在下一次演示中应用那些关于节奏控制和视觉焦点的策略。
评分这本书的结构组织堪称一绝,它没有采用传统的“从基础到高级”的线性结构,而是构建了一个“业务需求驱动”的演示构建流程。你首先要明确你的商业目标是什么,然后系统地引导你思考“谁是听众”,接着才是“如何设计内容”,最后才是“如何操作工具”。这种自上而下的逻辑链条,使得学习过程非常具有目的性。我发现,这本书的许多案例都直接取材于实际的商业案例,比如产品发布、季度盈利分析、或者兼并收购的提案。这些案例的复盘分析非常透彻,不仅展示了最终的精彩效果,更重要的是,它剖析了达到这种效果背后所做的每一个关键决策。这种“反向工程”的学习方法,对于希望快速提升实战能力的人来说,效率极高。它教会了我,工具只是手段,驱动工具高效运转的是清晰的商业意图和严谨的逻辑推导。读完这本书,我感觉自己拿到了一把能精准切割复杂商业问题的瑞士军刀,而不仅仅是一个漂亮的PPT制作软件手册。
评分我过去尝试过好几本关于演示技巧的书籍,但大多都聚焦于视觉设计或时间管理,而这本则将重点放在了“信息密度与认知负荷”的平衡上,这一点非常具有前瞻性。作者似乎对人类大脑处理视觉信息的方式有着深入的研究。书中对“信息留白”和“焦点聚焦”的讨论非常深刻,它教导我们如何做减法,而不是做加法。在一个充斥着大量数据的商业报告中,最难的就是如何提炼出最重要的那个“一句话结论”。这本书提供了一套清晰的框架,指导读者如何通过界面的层级缩放和视角的切换,在视觉上强制观众只关注当前最重要的信息点,有效避免了“信息过载”导致的思维瘫痪。我特别喜欢那个关于“演示速度与信息吸收率”的模型,它通过实验数据说明了在不同复杂度的内容下,演示者应该以何种节奏进行讲解,才能最大化观众的理解和记忆。这种基于认知科学而非纯粹美学的指导,使得书中的建议具备了坚实的科学基础,让我的演示不再是凭感觉,而是可以依靠数据来优化。
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