具體描述
內容提要
本書共分20單元，內容涉及定價策略、專利申請、通關協
議、市場調研、商標注冊、大宗采購、商品促銷、閤資企業、中國
外貿政策、銀行開戶、保險、閤同、包裝、投標、廣告等。每單元
配有課文指南、對話注釋、詞語精萃、背景介紹、會話練習以及
有關附錄等內容。
在附錄部分，我們摘錄瞭商務英語當中常用的術語及縮
略語等，這對於口語練習者極為重要。
著者簡介
圖書目錄
CONTENTS
Unit 1 Opening an Account
Unit 2 Sign a Contract
Unit 3 Bulk Buying
Unit 4 Packing
Unit 5 Inspection
Unit 6 An Arrangement of Customs Clearance
Unit 7 Insurance
Unit 8 Tender
Unit 9 Trademark Registration
Unit 10 Application for Patent
Unit 11 Advertisement
Unit 12 Market Research
Unit 13 Pricing Strategies
Unit 14 Product Description
Unit 15 Sales Promotion
Unit 16 On China's Foreign Trade Policy
Unit 17 The Interview
Unit 18 A Joint Venture in the Works
Unit 19 Registering a Company in Hong Kong
Unit 20 Negotiating a Deal
Translation of the Text and Practice
Appendix l Common Business English Terms
Appendix 2 Common Business English Abbreviations
· · · · · · (收起)
Unit 1 Opening an Account
Unit 2 Sign a Contract
Unit 3 Bulk Buying
Unit 4 Packing
Unit 5 Inspection
Unit 6 An Arrangement of Customs Clearance
Unit 7 Insurance
Unit 8 Tender
Unit 9 Trademark Registration
Unit 10 Application for Patent
Unit 11 Advertisement
Unit 12 Market Research
Unit 13 Pricing Strategies
Unit 14 Product Description
Unit 15 Sales Promotion
Unit 16 On China's Foreign Trade Policy
Unit 17 The Interview
Unit 18 A Joint Venture in the Works
Unit 19 Registering a Company in Hong Kong
Unit 20 Negotiating a Deal
Translation of the Text and Practice
Appendix l Common Business English Terms
Appendix 2 Common Business English Abbreviations
· · · · · · (收起)
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