具体描述
内容提要
本书共分20单元，内容涉及定价策略、专利申请、通关协
议、市场调研、商标注册、大宗采购、商品促销、合资企业、中国
外贸政策、银行开户、保险、合同、包装、投标、广告等。每单元
配有课文指南、对话注释、词语精萃、背景介绍、会话练习以及
有关附录等内容。
在附录部分，我们摘录了商务英语当中常用的术语及缩
略语等，这对于口语练习者极为重要。
作者简介
目录信息
CONTENTS
Unit 1 Opening an Account
Unit 2 Sign a Contract
Unit 3 Bulk Buying
Unit 4 Packing
Unit 5 Inspection
Unit 6 An Arrangement of Customs Clearance
Unit 7 Insurance
Unit 8 Tender
Unit 9 Trademark Registration
Unit 10 Application for Patent
Unit 11 Advertisement
Unit 12 Market Research
Unit 13 Pricing Strategies
Unit 14 Product Description
Unit 15 Sales Promotion
Unit 16 On China's Foreign Trade Policy
Unit 17 The Interview
Unit 18 A Joint Venture in the Works
Unit 19 Registering a Company in Hong Kong
Unit 20 Negotiating a Deal
Translation of the Text and Practice
Appendix l Common Business English Terms
Appendix 2 Common Business English Abbreviations
· · · · · · (收起)
Unit 1 Opening an Account
Unit 2 Sign a Contract
Unit 3 Bulk Buying
Unit 4 Packing
Unit 5 Inspection
Unit 6 An Arrangement of Customs Clearance
Unit 7 Insurance
Unit 8 Tender
Unit 9 Trademark Registration
Unit 10 Application for Patent
Unit 11 Advertisement
Unit 12 Market Research
Unit 13 Pricing Strategies
Unit 14 Product Description
Unit 15 Sales Promotion
Unit 16 On China's Foreign Trade Policy
Unit 17 The Interview
Unit 18 A Joint Venture in the Works
Unit 19 Registering a Company in Hong Kong
Unit 20 Negotiating a Deal
Translation of the Text and Practice
Appendix l Common Business English Terms
Appendix 2 Common Business English Abbreviations
· · · · · · (收起)
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