Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.
这本书由微观到宏观,由个体到群体,从市场、个体、决策者、亚文化和文化五个角度逐层剖析消费者行为,突出多学科、综合性的研究视角,反映全球化、数字化背景下消费者行为的最新发展。..保留了所罗门教授原著的内容框架和理论精华,增加了中国消费者行为的重要内容及本土案例...
评分消费决策一直是我很关心的事情,每次花钱的时候,尤其是大额消费,都要思前想后,犹豫再三。比如,买辆新车、给孩子选个幼儿园、买个新手机。然后每一次决策都没有认真想清楚,到底是什么影响了自己的最终判断。于是开始着手看消费行为的书籍。 这是我关于消费行为的第二本书,...
评分涵盖了所有内容,然后,每一点就只有一句话。而且这一点很可能非常重要。这么重要的一点,一句话带过,你觉得这是什么书。 正好前段时间按刚读完《影响力》(用了2个天)。其中一章“承认和一致”用了多少页多少个故事来阐述一些细节。但书上就那么两句话,没了。 同时,翻译...
评分还没读到这本书,刚从淘宝商城订了一本,因为今天看了老罗的演讲视频,里面说到了这本书。其实是好奇,就想买一本,没想到当当和亚马逊都没货了。淘宝已经打出了“罗永浩推荐 打架抢购 ”的标语,可见名人一出口,是便知有没有啊。
评分惟有能够不为表面的现象所迷惑,才能够认清经典的价值。 绝大多数人很难读完这本书,即便你和年轻时候的我一样,对于广告和营销充满了憧憬与激情,很大一部分原因是因为,至今存在的任何一个中译本,都翻译得不太好。 你很容易就迷失在对中英文不同句式的生硬翻译之中,我确...
大学三年 终于有一本从头到尾看过的课本。本书写得还是很幽默的。课堂如戏,全靠自学。
评分大学三年 终于有一本从头到尾看过的课本。本书写得还是很幽默的。课堂如戏,全靠自学。
评分大学三年 终于有一本从头到尾看过的课本。本书写得还是很幽默的。课堂如戏,全靠自学。
评分很幽默!读到停不下来:)
评分很幽默!读到停不下来:)
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