A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organising and analysing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organisation, analysis, interpretation and presentation.

NEW TO THIS EDITION

* An 8-page 4-colour insert that demonstrates important theories in fashion forecasting

* New career studies and profiles of fashion professionals

* Methods explaining how to prepare a forecastiong portfolio

* Updated illustrations and discussion questions

* Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions

* PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text

Evelyn L. Brannon received her Ph.D. in 1989 and is associate professor of fashion forecasting, apparel design, entrepreneurship, research methods and consumer preference at Auburn University. Her professional memberships include the International Textile and Apparel Association, the Association for Consumer Research and the Computer Integrated Textile Design Association.