The Globalization of Advertising pdf epub mobi txt 電子書 下載 2024


The Globalization of Advertising

簡體網頁||繁體網頁
Faulconbridge, James R.; Taylor, Peter J.; Nativel, Corrine
2011-1
208
$ 158.20
9780415567169

圖書標籤: 廣告  globalization  M2論文   


喜歡 The Globalization of Advertising 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-12-25

The Globalization of Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Globalization of Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Globalization of Advertising pdf epub mobi txt 電子書 下載 2024



圖書描述

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

The Globalization of Advertising 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


The Globalization of Advertising pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

非常好的理論研究和相關話題讀物!

評分

非常好的理論研究和相關話題讀物!

評分

非常好的理論研究和相關話題讀物!

評分

非常好的理論研究和相關話題讀物!

評分

非常好的理論研究和相關話題讀物!

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

The Globalization of Advertising pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有