Basics advertising 03 pdf epub mobi txt 電子書下載 2024

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Nik Mahon

AVA Publishing SA

2011-9-26

184

280.00元

Paperback

9782940411504

圖書標籤: 設計思維孜然君的資料庫創意 advertising VisualCommunication Media GraphicDesign

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发表于2024-11-22

Basics advertising 03 epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Basics advertising 03 pdf epub mobi txt 電子書下載 2024

圖書描述

Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.

Basics advertising 03 下載 mobi epub pdf txt 電子書