Basics advertising 03 pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Nik Mahon

AVA Publishing SA

2011-9-26

184

280.00元

Paperback

9782940411504

图书标签: 设计思维孜然君的资料库创意 advertising VisualCommunication Media GraphicDesign

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发表于2024-11-26

Basics advertising 03 epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Basics advertising 03 pdf epub mobi txt 电子书下载 2024

图书描述

Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.

Basics advertising 03 下载 mobi epub pdf txt 电子书