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本书是对电子商务进行一个普及性知识的介绍，尤其针对高职学院的学生进行指导性的引导，突出其实用性和可操作性，使学生在未来的工作中能够学以致用。本书也可供具有中级英语水平的专业人员学习专业英语，提高涉外业务能力。

本书选材新颖，案例多选自与人们生活相关的内容，贴近实际生活，内容丰富通俗易懂。有一定的参阅性。本书共有七章，按照电子商务运作的基本流程依次展开。

本书每章包括课文和英文对话，尤其英文对话部分是对电子商务知识的简单展开，对话内容紧扣专业，即突出专业知识，也锻炼会话技能。书后附有课文参考译文和练习参考答案。

目录
CONTENTS
Chapter One Introduction to E-commerce ------------------------------1
电子商务介绍
Lesson One Definition of E-commerce ----------------------------------------------------------------3
Lesson Two Explore E-commerce Development-----------------------------------------------------5
Lesson Three Types of E-commerce--------------------------------------------------------------------7
Listening and speaking-------------------------------------------------------------------------------------12
Vocabulary----------------------------------------------------------------------------------------------------14
After-class exercises--------------------------------------------------------------------------------------- -17
Chapter Two Characteristics of E-commerce--------------------------20
电子商务特点
Lesson One Advantages of E-commerce--------------------------------------------------------------22
Lesson Two Limitations of E-commerce--------------------------------------------------------------25
Lesson Three Scope of E-commerce-------------------------------------------------------------------28
Listening and speaking-------------------------------------------------------------------------------------30
Vocabulary----------------------------------------------------------------------------------------------------31
After-class exercises-----------------------------------------------------------------------------------------34
Chapter Three E-commerce Options --------------------------------37
电子商务组成选项
Lesson One Identifying E-commerce Components------------------------------------------------39
Lesson Two Identifying E-commerce Stages-------------------------------------------------------42
Listening and speaking------------------------------------------------------------------------------------45
Vocabulary---------------------------------------------------------------------------------------------------47
After-class exercises----------------------------------------------------------------------------------------50
Chapter Four E-marketing ----------------------------------------53
电子营销
Lesson One Identifying Marketing Issues----------------------------------------------------------55
Lesson Two Marketing Research---------------------------------------------------------------------57
Lesson Three Monitoring Customer Visits----------------------------------------------------------67
Listening and speaking------------------------------------------------------------------------------------69
Vocabulary---------------------------------------------------------------------------------------------------71
After-class exercises----------------------------------------------------------------------------------------73
Chapter Five E-payment---------------------------------------------------76
电子支付
Lesson One Defining Electronic Payments----------------------------------------------------------78
Lesson Two Identifying E-Payment Options--------------------------------------------------------79
Lesson Three Exploring E-Cash-----------------------------------------------------------------------81
Lesson Four Understanding Credit Card Issues---------------------------------------------------82
Lesson Five Defining Merchant Accounts--------------------------------------------------------------85
Lesson six Exploring M-Commerce----------------------------------------------------------------------87
Listening and speaking--------------------------------------------------------------------------------------89
Vocabulary-----------------------------------------------------------------------------------------------------90
After-class exercises------------------------------------------------------------------------------------------93
Chapter Six Customer Service --------------------------------------97
客户服务
Lesson One Customer Service Issues-------------------------------------------------------------------99
Lesson Two Customer Service Options----------------------------------------------------------------100
Listening and speaking------------------------------------------------------------------------------------110
Vocabulary---------------------------------------------------------------------------------------------------111
After-class exercises----------------------------------------------------------------------------------------113
Chapter Seven E-commerce Security---------------------------------117
电子商务安全
Lesson One E-commerce Security Threats-------------------------------------------------------119
Lesson Two Security Measures and Enforcements for E-commerce------------------------124
Listening and speaking---------------------------------------------------------------------------------132
Vocabulary------------------------------------------------------------------------------------------------134
After-class exercises-------------------------------------------------------------------------------------137
Appendix ----------------------------------------------------------------------143
课文参考译文及课后练习参考答案
Translation of chapter 1-----------------------------------------------------------------------------------143
Key to the Exercises----------------------------------------------------------------------------------------147
Translation of chapter 2-----------------------------------------------------------------------------------149
Key to the Exercises----------------------------------------------------------------------------------------153
Translation of chapter 3-----------------------------------------------------------------------------------155
Key to the Exercises----------------------------------------------------------------------------------------158
Translation of chapter 4-----------------------------------------------------------------------------------160
Key to the Exercises----------------------------------------------------------------------------------------166
Translation of chapter 5----------------------------------------------------------------
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