"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.
父母从小训练独立,一生冒险经历过无数次接近死亡的挑战,第一任妻子路过做爱2年离婚,第二任抢他客户女朋友,2次热气球环球挑战都船上获救,2次出海挑战蓝带记录,冒着随时给轰炸的风险去援助科威特,家族都有冒险精神外婆89岁考拉丁90岁高尔夫一杆入洞,姨妈创业 他的粉丝有...
评分看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...
评分没有读过这本richard branson的losing my virginity, 你就无法想像生活的可能性能有多大. 它给了你一个信心,给了你一个愿景, 给了你一个更广阔的视角来看待生活和世界. ceo,冒险家,嬉皮士,阅读障碍症,足球队长,战斗机驾驶员,做秀, 慈善家,岛主,风流男子......
评分像个流水账,以时间顺序描述了自己的前半生,间或穿插当时的想法感受.自传或多或少都会修饰,或者选择性的发布,Richard应该也不能免俗,但这些都难以掩盖他的光辉事迹. I really wish I can live like this man, to do what's in mind, to fight for what I believes.
评分能够辍学创业,进入如此多的行业,而且永远保持酷炫的精神,令人赞叹。为了推荐这本很不错的书,破例为其打五星。 p9 布兰森小时候家里条件一般,但很乐观。 p26 通过各种手法,在艰苦的环境里努力让产业口口相传,恐怕这是永远有效的法宝。 生意本身也能成为富于创意的事业。...
Live life to the full. Life is short.
评分有些语句并不难,但是很有道理
评分非常精彩的一本自传!最早注意到Branson是因为Virgin Atlantic在中国上海的那个歧视中国人的新闻。似乎公关做的不怎么好。看了这本书会发现此人非常具有商业头脑,重点是敢想敢做,坐热气球飞跃两大洋这个事情,如果不是看了这本书我估计都不会去想。到底人的一生还有多少可以尝试的事情呢?在书的前半部分他提到了尝试LSD得到不好的感觉所以他没有继续。我觉得他挺明智的,知道自己需要什么,该收手时就收手(比如被Coutes Bank逼债那段他没办法了只好把Virgin Music卖给EMI),但被英航欺负弄的满城风雨时,他没有退让而是毅然用各种合理手段回击BA,最后赢回了自己的美名。很喜欢海湾战争他派飞机营救伊拉克英籍人员,请求伊朗国王和萨达姆协商那段无比热血正义。
评分有些语句并不难,但是很有道理
评分看完就记得那几个段子了,哈哈哈哈哈
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