Losing My Virginity

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出版者:Crown Business
作者:Richard Branson
出品人:
页数:624
译者:
出版时间:2011-6
价格:USD 17.00
装帧:Paperback
isbn号码:9780307720740
丛书系列:
图书标签:
  • Branson 
  • 创业 
  • 成长 
  • 传记 
  • Richard 
  • virginity 
  • 思维 
  • 成功学 
  •  
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"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.

具体描述

读后感

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像个流水账,以时间顺序描述了自己的前半生,间或穿插当时的想法感受.自传或多或少都会修饰,或者选择性的发布,Richard应该也不能免俗,但这些都难以掩盖他的光辉事迹. I really wish I can live like this man, to do what's in mind, to fight for what I believes.  

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父母从小训练独立,一生冒险经历过无数次接近死亡的挑战,第一任妻子路过做爱2年离婚,第二任抢他客户女朋友,2次热气球环球挑战都船上获救,2次出海挑战蓝带记录,冒着随时给轰炸的风险去援助科威特,家族都有冒险精神外婆89岁考拉丁90岁高尔夫一杆入洞,姨妈创业 他的粉丝有...  

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理查德布兰森之所以牛逼,大概是因为: 1. 有双好爸妈,给孩子足够的自由,让他去做自己想要的事情,支持帮助他做自己想做的事情。 2. 从小就不守常规,做些破格的事情,长大后也保持着冒险精神,愿意多方尝试。他在书里引用了这样一句王尔德的话:比臭名昭著更糟的是默默无闻...  

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书中的叙事截至到2007年。看书才知道维珍在英国是一个庞然大物,是一个横跨很多领域的商业巨头,以前只知道维珍航空。主要内容是作者的自述。作者生于1950年,从小爱折腾爱冒险,在校期间办了一本杂志,虽然没挣钱,但是误打误撞由此进入唱片业,然后一路跌跌撞撞公司越来越大...  

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维珍集团创始人理查德·布莱森的自传《Losing My Virginity》,换了一个古怪的书名,在中国重新出版:《一切行业都是创意业》。封面还特意加了一行小字:掌握创意方法,就能颠覆任何行业。 但事实上,这本书跟创意业无关,跟颠覆任何行业更是没有关系。整本书只讲了这样一件事...  

用户评价

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血本买的外文进口 开始手感一般 但是越看越喜欢 求包书皮啊~ RB偶像大叔!!!~

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本科时看的原著 很喜欢他的嬉皮态度 Have fun in what you are doing~!

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最近在看,他的一生都在刀刃上行走,冒险精神令人钦佩

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Take a chance and follow your nose

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血本买的外文进口 开始手感一般 但是越看越喜欢 求包书皮啊~ RB偶像大叔!!!~

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