Losing My Virginity

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出版者:Crown Business
作者:Richard Branson
出品人:
页数:624
译者:
出版时间:2011-6
价格:USD 17.00
装帧:Paperback
isbn号码:9780307720740
丛书系列:
图书标签:
  • Branson 
  • 创业 
  • 成长 
  • 传记 
  • Richard 
  • virginity 
  • 思维 
  • 成功学 
  •  
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"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.

具体描述

读后感

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嗯,很有意思的题目嘛,啊哈哈 Some points to note: 1. Branson seems to have a born strong business sense. His mother's entrepreneurship may partly contribute to this. His way of developing the company is interesting. When he set up a first record shop, he...  

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看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...  

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像个流水账,以时间顺序描述了自己的前半生,间或穿插当时的想法感受.自传或多或少都会修饰,或者选择性的发布,Richard应该也不能免俗,但这些都难以掩盖他的光辉事迹. I really wish I can live like this man, to do what's in mind, to fight for what I believes.  

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看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...  

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能够辍学创业,进入如此多的行业,而且永远保持酷炫的精神,令人赞叹。为了推荐这本很不错的书,破例为其打五星。 p9 布兰森小时候家里条件一般,但很乐观。 p26 通过各种手法,在艰苦的环境里努力让产业口口相传,恐怕这是永远有效的法宝。 生意本身也能成为富于创意的事业。...  

用户评价

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以前本科时看的书,对我的影响很大。

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从一个不争气的学生 变成地下刊物的经理人 再开唱片店 因为Tubular bells赚到第一桶金 这张真的厉害 到伦敦奥运会的时候还惊讶于Mike的才华

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非常精彩的一本自传!最早注意到Branson是因为Virgin Atlantic在中国上海的那个歧视中国人的新闻。似乎公关做的不怎么好。看了这本书会发现此人非常具有商业头脑,重点是敢想敢做,坐热气球飞跃两大洋这个事情,如果不是看了这本书我估计都不会去想。到底人的一生还有多少可以尝试的事情呢?在书的前半部分他提到了尝试LSD得到不好的感觉所以他没有继续。我觉得他挺明智的,知道自己需要什么,该收手时就收手(比如被Coutes Bank逼债那段他没办法了只好把Virgin Music卖给EMI),但被英航欺负弄的满城风雨时,他没有退让而是毅然用各种合理手段回击BA,最后赢回了自己的美名。很喜欢海湾战争他派飞机营救伊拉克英籍人员,请求伊朗国王和萨达姆协商那段无比热血正义。

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“More than any other element,fun is the secret of Virgin's success”

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钟跃民同年代的rb同学

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