"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.
没有读过这本richard branson的losing my virginity, 你就无法想像生活的可能性能有多大. 它给了你一个信心,给了你一个愿景, 给了你一个更广阔的视角来看待生活和世界. ceo,冒险家,嬉皮士,阅读障碍症,足球队长,战斗机驾驶员,做秀, 慈善家,岛主,风流男子......
评分维珍集团创始人理查德·布莱森的自传《Losing My Virginity》,换了一个古怪的书名,在中国重新出版:《一切行业都是创意业》。封面还特意加了一行小字:掌握创意方法,就能颠覆任何行业。 但事实上,这本书跟创意业无关,跟颠覆任何行业更是没有关系。整本书只讲了这样一件事...
评分嗯,很有意思的题目嘛,啊哈哈 Some points to note: 1. Branson seems to have a born strong business sense. His mother's entrepreneurship may partly contribute to this. His way of developing the company is interesting. When he set up a first record shop, he...
评分书中的叙事截至到2007年。看书才知道维珍在英国是一个庞然大物,是一个横跨很多领域的商业巨头,以前只知道维珍航空。主要内容是作者的自述。作者生于1950年,从小爱折腾爱冒险,在校期间办了一本杂志,虽然没挣钱,但是误打误撞由此进入唱片业,然后一路跌跌撞撞公司越来越大...
评分维珍集团创始人理查德·布莱森的自传《Losing My Virginity》,换了一个古怪的书名,在中国重新出版:《一切行业都是创意业》。封面还特意加了一行小字:掌握创意方法,就能颠覆任何行业。 但事实上,这本书跟创意业无关,跟颠覆任何行业更是没有关系。整本书只讲了这样一件事...
从一个不争气的学生 变成地下刊物的经理人 再开唱片店 因为Tubular bells赚到第一桶金 这张真的厉害 到伦敦奥运会的时候还惊讶于Mike的才华
评分英文其实有一点点难,有些词汇貌似背红宝书的时候也没碰到,但是不影响理解。因为内容实在是太生动有趣了,完全停不下来(当然除了最后两章的文字)。Richard是个生性倔强又很有韧劲的人,他想做的事一定要做到,别人说他做不了的事也一定要做到。不知道是否有美化的成分,因为书里记录的这个人我真的是太喜欢太佩服了。
评分看完就记得那几个段子了,哈哈哈哈哈
评分从一个不争气的学生 变成地下刊物的经理人 再开唱片店 因为Tubular bells赚到第一桶金 这张真的厉害 到伦敦奥运会的时候还惊讶于Mike的才华
评分看完就记得那几个段子了,哈哈哈哈哈
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