Losing My Virginity

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出版者:Crown Business
作者:Richard Branson
出品人:
页数:624
译者:
出版时间:2011-6
价格:USD 17.00
装帧:Paperback
isbn号码:9780307720740
丛书系列:
图书标签:
  • Branson 
  • 创业 
  • 成长 
  • 传记 
  • Richard 
  • virginity 
  • 思维 
  • 成功学 
  •  
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"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.

具体描述

读后感

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《致所有疯狂的家伙》是Richard Branson的自传,原名:Losing my virginity: how I survived, had fun, and made a fortune doing business my way. 非常好看,停不下来。此人有冒险叛逆基因,敢于尝试任何事情,不按常理出牌,有很好的直觉,又有很好的vision来影响感染周围的...  

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嗯,很有意思的题目嘛,啊哈哈 Some points to note: 1. Branson seems to have a born strong business sense. His mother's entrepreneurship may partly contribute to this. His way of developing the company is interesting. When he set up a first record shop, he...  

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Richard Brosson 一生都在刀刃上行走。左边是火海,右边是万丈深渊,而他始终关注着前方,并深信自己能到达终点。这样的人生太不可思议,也难以复制,除非你是一个不在刀刃上就无法找到快乐的人。 他非法进口音像制品,以扩大公司的实力。 他在一位女士的老公眼皮下勾引她上...  

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《致所有疯狂的家伙》是Richard Branson的自传,原名:Losing my virginity: how I survived, had fun, and made a fortune doing business my way. 非常好看,停不下来。此人有冒险叛逆基因,敢于尝试任何事情,不按常理出牌,有很好的直觉,又有很好的vision来影响感染周围的...  

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布兰森是我最喜爱的企业家之一,甚至没有之一。他的迷人之处在于不断挑战跨越行业、产业的边界;不循规蹈矩,不按照所谓的各种商业、品牌的定律行事。这不仅是因为个人的基因,成长环境给予的自信与魄力,我一直认为还有很多无法名状的不可言的成功之道;经常成功并没有固定的...  

用户评价

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钟跃民同年代的rb同学

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有些语句并不难,但是很有道理

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“More than any other element,fun is the secret of Virgin's success”

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最近在看,他的一生都在刀刃上行走,冒险精神令人钦佩

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钟跃民同年代的rb同学

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