"Kellogg on China" examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy. This study outlines the resulting challenges and opportunities for companies doing business in China. The editors draw on extensive field research with Chinese corporate executives, government officials, and representatives of non-governmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. "Kellogg on China" is a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management.
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