We First pdf epub mobi txt 电子书 下载 2024


We First

简体网页||繁体网页
Mainwaring, Simon
2011-6
256
$ 29.38
9780230110267

图书标签: Social  Responsibility  Corporate   


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发表于2024-11-26

We First epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

We First epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

We First pdf epub mobi txt 电子书 下载 2024



图书描述

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.

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