具體描述
As the global fashion and apparel industry has grown to represent a $3 trillion market, a new area of law is required to help guide fashion designers and executives through the legal quandaries peculiar to fashion. This text will address such legal issues as: defining and protecting intellectual property, knock offs, licensing, counterfeiting; agreements such as franchising, distribution, rentals, leasing; handling customs; and creative copyright infringement. It will provide a practical working knowledge to avoid legal disputes and protect rights of fashion executives, managers, and designers. Contributors representing industry and law firms will provide content and case studies for better understanding of legal issues - when "law meets design."
Features:
-- Introduction to the overall concepts, issues, and practices of chapter topic
-- In-depth discussion of topic and real-world case studies contributed by general counsel for an apparel company and/or partner of law firm
-- Legal strategies, procedures, checklists, sample contract documents and templates
-- Practice tips, discussion questions, short exercises, and relevant assignments to reinforce chapter material
-- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
著者簡介
Guillermo C. Jimenez is an instructor at the Fashion Institute of Technology.
Barbara Kolsun is General Counsel at Stuart Weitzman, LLC.
圖書目錄
Fashion Law: An Overview of a New Field
Intellectual Property Issues
Intellectual Property Protection in Fashion
Fashion and Apparel Licensing
Counterfeiting:
Commercial Operations and Expansion
Start-Up and Launch Issues - Business Structure
Selling and Buying - Commercial Agreements in Fashion
Employment Issues in Fashion
Marketing, Advertising and Promotion of Fashion
Retail Leasing for Fashion
International Aspects
International Development of the Fashion Business
Import and Custom Issues in Fashion
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