圖書標籤: 管理 加盟
发表于2024-11-10
Franchising & Licensing pdf epub mobi txt 電子書 下載 2024
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to: Raise capital, structure agreements, and protect intellectual property Create market-responsive sales, marketing, and globalization strategies Establish qualitycontrol and compliance measures Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising Comprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
很好的工具書,其實和licensing專門相關的內容就一半吧,餘下的一半是比較general的商業模式,也有完整的例子,挺不錯的
評分很好的工具書,其實和licensing專門相關的內容就一半吧,餘下的一半是比較general的商業模式,也有完整的例子,挺不錯的
評分很好的工具書,其實和licensing專門相關的內容就一半吧,餘下的一半是比較general的商業模式,也有完整的例子,挺不錯的
評分很好的工具書,其實和licensing專門相關的內容就一半吧,餘下的一半是比較general的商業模式,也有完整的例子,挺不錯的
評分很好的工具書,其實和licensing專門相關的內容就一半吧,餘下的一半是比較general的商業模式,也有完整的例子,挺不錯的
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Franchising & Licensing pdf epub mobi txt 電子書 下載 2024