The Trend Forecaster's Handbook pdf epub mobi txt 电子书 下载 2024


The Trend Forecaster's Handbook

简体网页||繁体网页
Raymond, Martin
Chronicle Books Llc
2010
216
299.00元
9781856697026

图书标签: design  预测  趋势  英语  时尚  research  DM   


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发表于2024-12-23

The Trend Forecaster's Handbook epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Trend Forecaster's Handbook epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Trend Forecaster's Handbook pdf epub mobi txt 电子书 下载 2024



图书描述

The Trend Forecaster’s Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.

Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf.

This ‘how to’ book provides design students with skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter concludes with a lesson plan, or summary panel, which reviews the key issues covered and describes a course of action or a project-based activity that allows students to experience the techniques or methodologies explored.

The Trend Forecaster's Handbook 下载 mobi epub pdf txt 电子书

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