Marketing Communications:A European Perspective pdf epub mobi txt 电子书下载 2024

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Patrick De Pelsmacker

FT Prentice Hall

2007

648

£69.99

Softcover

9780273706939

图书标签: Marketing D1、商科

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发表于2024-11-10

Marketing Communications:A European Perspective epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Communications:A European Perspective pdf epub mobi txt 电子书下载 2024

图书描述

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.

Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald’s.

This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

Marketing Communications:A European Perspective 下载 mobi epub pdf txt 电子书

著者简介

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium.

Maggie Geuens is Associate Professor of Marketing at the University of Ghent, and Academic Director of the Brand Management Centre at the Vlerick Leuven Gent Management School.

Joeri Van den Bergh is co-founder and managing partner of InSites, an Internet research consultancy company.