Copycats pdf epub mobi txt 電子書下載 2024

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Shenkar, Oded

2010-5

224

$ 33.84

9781422126738

圖書標籤: 創新模仿商業戰略經濟戰略管理山寨 Nonfiction Finance

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发表于2024-11-23

Copycats epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Copycats pdf epub mobi txt 電子書下載 2024

圖書描述

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.

In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.

Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.

Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:

· How to select the right model to imitate

· How to avoid oversimplification of a model

· Which imitation strategy to use

· How to prepare and execute an implementation plan

Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

Copycats 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

Copycats pdf epub mobi txt 電子書下載

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用戶評價

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喬布斯說過: Innovation distinguished between a leader and a follower。然而這本書完全打破人們對於創新和模仿的定義。我們所認為的那些創新先鋒們：IBM，MCDONALDS，APPLE， MICROSOFT等等，都是成功的模仿者而並非其商業模式的創新者。中國的創業者們和企業傢們將會從此書中得到啓發。

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