Basic Marketing Research

Basic Marketing Research pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Brown, Tom J.; Churchill Jr., Gilbert A.
出品人:
页数:624
译者:
出版时间:2009-1
价格:0
装帧:
isbn号码:9781439041406
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Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

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