"Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.
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开始作者说，Come on! It's fun! 到数据那章hold不住开始装无赖I know its's boring, but you will learn it anyway。╮(╯▽╰)╭
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评分开始作者说，Come on! It's fun! 到数据那章hold不住开始装无赖I know its's boring, but you will learn it anyway。╮(╯▽╰)╭
评分开始作者说，Come on! It's fun! 到数据那章hold不住开始装无赖I know its's boring, but you will learn it anyway。╮(╯▽╰)╭
评分开始作者说，Come on! It's fun! 到数据那章hold不住开始装无赖I know its's boring, but you will learn it anyway。╮(╯▽╰)╭
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